About Us


S.Goutham Bothra & S.Mahaveer Bothra hail from a family dealing in diamonds for almost three decades now. Their extensive travel abroad, innovative ideas and attention to detail led to the establishment of WhiteFire Diamonds India Private Limited. WhiteFire Group Of Companies is based in Chennai and consists of Gee Beers Exports - the export unit and a diamond cutting factory. With close business international associations including associations in Belgium, the Diamond Empire was established.
The Company manufactures diamond studded jewellery in Yellow Gold, White Gold, Rose Gold & Platinum.
With South India's Only Diamond Cutting Factory, complete in house manufacturing WhiteFire is one of the highest rated supplier in the country for Diamonds & Diamond Jewellery today!
Product lines varying from Nose Pins , Rings, Studs, Bangles, Bracelets, Necklaces, Harams, Oddiyanams, Diamond Pens, etc.